One for All Sydney have been hard at work on the latest Range Rover campaign for Range Rover Sport.
LAND ROVER “RANGE ROVER SPORT”
One For All Sydney has just completed Land Rover Australia’s new
vehicle Range Rover Sport launch. This new vehicle sits alongside Range
Rover Vogue at the top of the Land Rover range.
The campaign consists of extra-large format outdoor and super-sites in
Sydney, Melbourne, Brisbane, Gold Coast, Perth and Adelaide. In
addition there are 4 page & 6page spectacular gatefolds in Sydney
Magazine, Melbourne Magazine, Financial Review Magazine and Qantas
Australian Way along with magazine executions in Australian Gourmet
Traveller, GQ, Men’s Style, Men’s Health, Sydney Magazine, Melbourne
Magazine, Financial Review Magazine, Wheels, Belle, Harpers Bazaar, Ad
News, B & T and Qantas Australian Way. Press consisted of front
page colour adverts in Sydney and Melbourne.
This activity has been supplemented with a 42pp brochure, a DVD DM
piece and a VIP card all directly targeted at prospects, plus a pocket
guide for retailers reference.
The launch has been extremely successful, to the extent that the brochure is in its second print run.
Client: Land Rover Australia
Creative: Morris & Partners
Media: Mindshare World Sydney
Creative Services: One For All Sydney
One For All Pty Limited
12 Ann Street
SURRY HILLS NSW 2010
AUSTRALIA
P:+61 2 9281 5544 F:+61 2 9281 6266