Creative services agency does material for the launch of the new Land Rover Discovery 3
LAND ROVER DISCOVERY 3 LAUNCH
One For All Sydney has just completed production of Land Rover
Discovery 3 launch for their client Morris & Partners. The launch
of the Land Rover Discovery 3 was the biggest ever launch of a new
model by Land Rover in Australia. One For All produced an integrated
campaign over a 3 month period for Morris & Partners.The campaign
included an 8 page gatefold in national magazines such as Qantas
Australian Way, Weekend Australian Magazine, the Sydney Morning
Herald’s Sydney Magazine, the Melbourne Age’s Melbourne Magazine and
Good Weekend in both Sydney and Melbourne markets. The gatefold was
done as a pre-printed insert in order to control brand consistency and
quality of the reproduction.
In addition they produced a 12 page teaser brochure, a 36 page consumer
brochure, a unique direct mail piece, a retailer’s pocket guide,
national double page spread and full page colour magazine campaign and
national Land Rover retailers’ newspaper press campaign.