Sony Creates New Brand for Digital SLRs
SONY MARKS ENTRY INTO DIGITAL SINGLE LENS REFLEX CAMERA MARKET WITH NEW SYMBOLIC SUB-BRAND Press Release Sony has established a new brand name for its digital single lens reflex (D-SLR) cameras that will be launched worldwide this summer. Meaning “beginning” and “essential,” the symbol α (pronounced alpha) embodies the spirit of Sony’s approach to the …